3,000+

unique cufflinks design

The company was born in 2007 out of frustration. It was simply impossible to find a good, interesting pair of cufflinks which wouldn't cost an arm and a leg. My now wife had spent over $100 on a simple pair of cufflinks but had noticed how challenging it was to find them at department or specialty stores in Sydney.

With so many professionals choosing to accessorize their business attire with cufflinks, I found it absurd that the price was unrealistic and the variety was inadequate. We knew with a bit of creative thinking and entrepreneurship we could bring about a good variety of affordable cufflinks to the Australian retail market and that is exactly what we set about doing over the course of the next few months.

We opened our virtual doors of an online retail store in 2009 and haven't looked back since. In July 2016 we acquired the well known and reputable online cufflink store in Australia- Benjamin Cufflinks.

Having started off with just a small range of 20 different styles in that first year, we can now proudly say that we stock over 3000+ designs of unique cufflinks, making us the largest retailer of cufflinks in Australia. Most recently we have also added a select range of accessories and storage boxes to complement our cufflink range.

We are proudly Australian owned and operated but also provide a secure international shopping environment to our overseas customers. We want you to feel safe in your online shopping experience and know that your personal information is always kept secure.